You can use the Yomly Community feature to drive employee engagement, keep team members informed of news, announcements, and organizational updates, and build a sense of community throughout your organization and individual teams.
However, you can only do this if your articles are engaging and informative, and targeted to the specific audiences that you want to address.
In this article, we have provided you some helpful hints and tips to make your articles more engaging, targeted and informative:
Target the right audience
There's nothing worse than seeing messages meant for someone else. By default, all Community articles will be sent to all employees. This distribution works if you are sending a company-wide bulletin or you a very small company. However in any medium-to-large organization, this default article distribution results in employees seeing a lot of content not applicable to them. This means that inadvertently, you have added a new source of noise to their working day.
The good news is, using Audiences, you can distribute a specific article to only a specific group of people.
Audiences are used in different places across the platform and are a way for you to automatically group employees together based on job role, location, department, team, country, or any other way you want.
You can create an Audience that includes everyone, just your employees in a specific country (Being in KSA, it really is quite boring to see an article meant for people in Dubai), or even for men or women (so you don't send a "Ladies Night Out" article to all the men in the company, for example). You can also create job-role-based Audiences such as those for for specific managers, departments, or say, all sales people.
Once you have an article fill in the audience field, and it will now be seen only by the people it is meant for.
Mix article sizes
The Community notice board is designed to look like a bunch of notes pinned to a board; some large, some medium-sized, and some small. If you have a mixture of sizes, the feature attempts to lay them out to be more engaging, and to take up less space. Don't just take the default (large) article size; mix it up with lots of small articles, the occasional medium-sized articles, and very rarely, a large article. The result will be a very interesting display of articles.
Use GIFS
Each article needs an image as part of its display. One of the best ways increase engagement is by using animated images. It looks good when the notice board is full of animated images. You can download GIFs from sites such as Giphy, or you can create your own from videos using tools such as a GIF Maker.
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